Amazon launches STEP program to help 7 lakh sellers in India
Amazon India announced on Monday that it has launched a new STEP program on Amazon India’s website for sellers nationwide.
Amazon said STEP simplifies the seller experience by providing personalized and actionable recommendations that will help sellers improve key metrics of customer experience and, therefore, their growth. The newly launched STEP program has several levels including Basic, Standard, Advanced and Premium. These benefits can be unlocked by sellers by improving their performance.
With each tier, sellers will enjoy specific perks including fee waivers, faster payout cycles, priority seller support, and free account management, among others. Sellers will also have access to perks like online and offline training, fee waivers, faster payout cycles, and free account management.
Amazon said that STEP puts sellers in charge of their success on its platform by helping them track their performance, benefits and growth in real time through the STEP dashboard on Seller Central.
From December 1, 2020, all sellers in the Amazon India platform will be able to enjoy Standard benefits until March 31, 2021. From April 1, 2021, they will be able to enjoy Basic, Advanced, Premium and higher based on their performance from January 1, 2021 to March 31, 2021. The company said all salespeople will have the opportunity to level up their level and corresponding benefits based on their performance each quarter.
